Joined in 2023 
82 
63 About this deal
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season. Lastly, he lamented the financial damage done to Bud Light's distributors, wholesalers, and other employees. [61] Land Shark Lager -- News". landsharklager.com. Archived from the original on January 7, 2010 . Retrieved December 22, 2009. Bryant, Dawn (December 9, 2010). "Jimmy Buffett eatery to land in Myrtle Beach". The Sun News. Archived from the original on September 12, 2012 . Retrieved December 9, 2010.
Whether this current boycott will have much of a lasting impact on Bud Light’s sales remains to be seen, but if history is any indicator, the answer is probably no. Boycotts tend to damage a company’s reputation more than they do its bottom line. There was also a rumor that the Mulvaney cans were for sale to the public. They are not, though Bud Light did make limited-edition she/her cans now popping up on right-wing social media available in Canada for Pride in 2022, which … is not a big deal. Anheuser-Busch CEO Michel Doukeris got at the issue of bad information going around during the company’s earnings call in May, pointing out that “misinformation and confusion” still exists around what even happened. “We will need to continue to clarify the fact that this was one can, one influencer, one post, and not a campaign, and repeat this message for some time,” he said. Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by c. late 1984, [15] it is Budweiser's flagship low-calorie beverage, [16] advertised as a light beer with 4.2% ABV and 110 calories per 12USfloz (355mL) serving (1,300kJ/L). [17]a b Contorno, Steve; Wiener-Bronner, Danielle (July 21, 2023). "DeSantis calls for state investment manager to consider action against Bud Light's parent company". CNN . Retrieved July 22, 2023. a b Jennifer Maloney (May 21, 2023). "How Bud Light Blew It". The Wall Street Journal. ISSN 0099-9660. Wikidata Q118563641 . Retrieved May 23, 2023. In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.— Travis Tritt (@Travistritt) April 6, 2023 Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.
this brand is in decline. It has been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light... It's like, we need to evolve and elevate this incredibly iconic brand. And my... what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. [22] Dylan MulvaneyTuesday’s report painted a bleak picture for Bud Light, sales and shipments of which have weakened dramatically since its brief and limited partnership with trans influencer Dylan Mulvaney in the spring.
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