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LG OLED55C14LB 55 inch 4K UHD HDR Smart OLED TV (2021 Model) with Advanced α9 Gen4 AI processor, SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, built-in Google Assistant and Alexa, Black

£9.9£99Clearance
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About this deal

LG gets around this to a certain extent by using virtualisation. AI Sound Pro enlarges the soundstage and sharpens dialogue for standard content. Dolby Atmos decoding is switched in when it's detected, a virtual height channel offering faux immersion. The set ships with a newly downsized Magic Remote control, which sits a little easier in the hand. This features dedicated buttons here for Netflix, Prime Video, Disney+ and Rakuten TV, plus has Google Assistant and Alexa shortcuts. Also, the Freeview hub is on channel 100 of freeview and collects on demand shows and players. What happens if you view channel 100 on this TV?

Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits) Max light output HDR (high dynamic range) while displaying small white square taking up 60% of the screen (measured in Nits) Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 100% white output Standard is the go-to recommendation for most content, and works fine with studio broadcasts and sports coverage, but Vivid, often reviled because of its heavy saturation, is a real crowdpleaser too, particularly with superhero movies that use a denuded colour palette and animations designed to pop.

Performance

Percentage Luminance drop at 35 degree horizontal angle from the centre of the screen with 50% white output Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 50% white output

Connectivity is accomplished. All four HDMI ports are HDMI 2.1, and support 4K 120Hz (capped at 40Gbps @ 10-bit 4:4:4, for those who follow such specifics), making the set an obvious partner for the PlayStation 5 and Xbox Series X. This is why when you read online people refer to the TVs as only C1, because the other differences are not important. The only important bit is the model range and model year. It's not possible to buy a TV with a different region from the UK, for instance...unless you're importing it from abroad.A Cinematic Movement option that controls the level of frame merging is particularly effective, and all but eliminates the horrid soap opera effect (if you’re a fan, Smooth is still available). Addendum. In fact, Sony offers essentially the same TV at the same price but with catch-ups included. Why would you buy the LG? Because you like playing with your dongle? There are many more OLEDs to test before we proclaim our 2020 Award-winner, but LG’s CX is very much in the box seat. L - Tuner type - Both TVs have digital terrestrial tuners. Other letters indicate things like satellite tuners, or tuners for specific regions. Some TVs are sold in regions with dual tuners. While the LG G1, Sony A90J and Panasonic JZ1500 can go that little bit brighter [...], in isolation the C1 gets very close to that level at a lower entry point..

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