Juicy Couture OUI Juicy Couture Eau de Parfum Spray, 100 ml

Product Information

SCENARIO: "The joie de vivre of the anime and gluttony guides his steps. She loves hanging out with her best friends around the Madeleine Church, discovering the neighborhood pastries, in search of delicious macaroons from Ladurée. This hunt for taste treasures never ends..." O.U.I. fragrances were dreamed up by Pierre Aulas, art director and olfactory consultant for many perfume brands (Mugler, Balenciaga, Azzaro, Egofacto, Zadig et Voltaire, etc), founder of Art of Nose, and in his spare time, he is an opera singer, ceramist, and beekeeper. A unique encounter between French "savoir-fair" and "felicidade," that burst of Brazilian joy. A love story between Brazil and France. SCENARIO: "For a first date, he couldn't have chosen a better place than the exact spot where one of the most famous photos was taken: 'Le Baiser de l’Hôtel de Ville.' In his elegant suit, he has been waiting for her for 4 minutes, and the time seems endless to him. He sees her arriving on a bicycle, free as the air, with her floral dress, even more beautiful than the first time."

The name of the new perfume brand O.U.I., which appeared in Paris at the end of February 2021, can be read in two ways. On the one hand, OUI is French for "yes"; on the other hand, it is an abbreviation: Original, Unique, Individuel. Unique and individual, like a story of love, which is different for each of us. Seven beautiful perfumes, seven Parisian dates. HOW DO YOU FEEL? Intensely feminine, dressed for the evening in this sublime, sexy, and sulphurous gardenia dotted with touches of leather and amber. SCENARIO: “She came in with an air stride, shoes in hand. Long brown vine, hyper-feminine, she has the ease of a star. She looks for him: He is there, sitting on the terrace of Café de Flore, a poetry book in his hand and placed on the table, a bouquet of fragrant freesias (her favorites)." The result is a line of eight fragrances combining the excellence of French know-how in high-end perfumery. This singular attention to beauty is handed down from generation to generation within Grupo Boticário, a Brazilian family business and undisputed leader of the beauty care in the country. Today, the brand has a network of more than 4,000 stores in Brazil, Portugal, Mexico, Colombia, the United States, and in France, the very embodiment of elegance, of the nobility of materials, and perfumery, that Grupo Boticário wanted to create its new brand, O.U.I.. It makes sense. SCENARIO: "He kisses her tenderly on the stairs of the Grand Palais, at the entrance to the Palais de la Découverte, precisely where they first met 5 years ago. This Parisian dandy loves more than anything this place of scientific experiments where he came as a child and which makes him nostalgic. It has become the most romantic place to celebrate their love."

We believe that perfume is first and foremost a game: you have to change it, try it on, have fun, mix, layer, have fun, what! We believe that perfume should be worn… and not contemplated. All of our juices are sensitive and appetizing: they make you want to be worn. PLAYGROUND: The 2nd floor of the Eiffel Tower, the most beautiful view of Paris and the world to dream big.

For this reason, with this launch, JUICY COUTURE targets transgressor, adventurous, energetic, hard-working women, mothers, daughters ... All women in the world, true warriors who, after years of struggle have finally begun to see the light . PLAYGROUND: This institution, founded in 1680 by Molière, is also the most beautiful theater in Paris.

HOW DO YOU FEEL? Free and fresh as when you get out of the shower, thanks to the scent of pear, bergamot, sage and ginger that awaken the senses and energize the silhouette.

At O.U.I. we believe perfume is all about the senses. This first and olfactory sense of the notes which reflect us, but also the rituals, the desires and the aspirations which make us and make sense. HOW DO YOU FEEL? Sublimated by the oriental scent of patchouli, tonka bean and sandalwood, enveloped in a cloud of coffee. HOW DO YOU FEEL? Shrouded in a halo of bright light and mingled softness. It is the velvety effect of freesia petals dressed in a cloud of ylang-ylang like a light tulle that flies in the wind. We believe in the power of love. If there is one secret ingredient in our perfumes, it is love precisely.

We believe that perfumery is not an ideology, just an emotion, to be shared with as many people as possible.

PLAYGROUND: The Place de l'Hotel de Ville, next to the old-fashioned merry-go-round where the children laugh.

We believe in “transparent” perfumery that respects the environment, skin, health and wallet. We love Clean!