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So, I think throughout the decades, that sort of sensibility has remained true. Like, what is going on in not just now car culture, but pop culture and culture in general? And how do we reflect that with what we're doing in terms of automotive design? And so whether now that's, you know, really hopping in on trends, whether it be JDM cars or whether it be electric vehicles or supercars, or whatever, I think we're always cognizant of what's hot. What's going on and trending? And then with how we react to things in pop culture, we've got vehicles, and obviously, we work with movie studios and content creators, and we've got cars that have all types of Disney characters on them. That's part of the secret sauce as well. So, all that to say, I think it's really about having a finger on the pulse of what's trending and what's making waves in culture so that we can reflect that and hopefully also drive that forward. Well, if it's any of the Ken vehicles, I'm very here for that because the Ken vehicles are what I'm looking for!
The sports car was originally designed by Judy Choi, a designer in Mattel's Barbie division; Kevin Cao later took the design and recreated it in various scales, including this model. The hood opens to act as a fashion closet and storage cubby while the rear portion where the engine would be is a miniature swimming pool for a pet. The life-sized car features rainbow-colored five-spoke rims, a holographic glittery finish and synthetic fuzz on the seat headrests. For its size the casting is notably very heavy with a centered weight distribution. Something you were talking about there got me thinking about the experience of Barbie , and the marketing strategy was so much more about selling an experience than selling toys. And I think the same thing can be said about—obviously you're still selling toys—but the same thing is in the Hot Wheels: Ultimate Challenge , and also the Barbie Dream House challenges. It's not so much about, “Hey, watch this show and buy a toy tomorrow.” It's about investing an emotional stake in something that matters to you, will matter to your children, will matter to their children. I think that's a really sincere, really interesting avenue to explore for Mattel. And whether that's scripted or unscripted, our approach is really just to try to do it in the same way that– We need to remember that we're a toy company, right? And what we're basing our concepts on are our toys. So how do you make that appealing to both kids and adults so that it's a family event rather than, “Oh, this is just a kid show,” you know? That's not what we do. For us, it's about, you know, in the same way that Mattel appeals across the board for people, for adults and kids. And we want to do the same thing with our programming. If there is any change that we've made, and specific to live-action, is the fact that we're really going after the entire family because we want it to be something that the whole family can sit down for and enjoy together. BREMAN: Yes, the finale is coming up. So don't forget, August 1 is our first part of it, and then August 8 is the finale.Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. Then I know we haven't gotten to it, but the finale is phenomenal. So all the cars—and I won't spoil anything—but the cars there are…it's really worthy of a finale. I think everything is jiving at that point, and I feel like it's sort of like next level with those car builds. Excellent. I know I hit Ted with the in-depth question about multiple years of work somewhere, but I had a similar question for you, Phil. You have this really rich history of involvement in a lot of childhood memories, both at Mattel now, but also at Disney, developing shows. I often think about those shows and how they brought us so much talent – people like Zendaya. When you're looking at creating scripted television, have you thought about how with the new talents you bring into this, this could be the start of a huge global career for them, and how you have that involvement in fostering these amazing talents? For 2023, the Hot Wheels mainline is numbered 1 through 250 with color variations not receiving a new number. Treasure Hunts and store exclusives are numbered. For the listing by series see List of 2023 Hot Wheels (by Series). Ted, you've been with Mattel for, I think, two decades this year, which is quite the accomplishment, and I'm sure over the years, you've probably met fans of both Mattel and Hot Wheels—a lot of them—but what was the moment where you realized that your job has a tangible impact on the lives of consumers? Because watching the show and seeing how people react so sentimentally to these vehicles, it has to have some sort of emotional response for you as well.
Very good, very good. Phil, I am curious, with the craze of Barbie this weekend, is that changing how you're approaching both scripted and unscripted television that you're developing? Has it changed anything? Miniature Human Figures - Resin / unpainted - great for Dioramas / Hot Wheels - Made in the USA GROUP 194 - Miniature Figures WU: Yeah, so the pink Corvette, the one that's in the actual movie, we do have a Hot Wheels version of that. So yeah, absolutely, that was us, and that was our team. The funny thing about that car is, in the movie, the car is, as you can tell, it's scaled down because it's a Barbie-size vehicle. It is a Corvette ‘59, but it's scaled down so she looks larger in it. So we took that into account when we made the 1:64 scale Hot Wheels. Maggie Lovitt is the Lead News Editor at Collider and panelist on Collider Dailies. In addition to reporting on the latest entertainment news, she is also an actor and member of the Screen Actors Guild based out of the Mid-Atlantic Region.Display 242 cars ,1/64 Hot Wheels,Matchbox & Diecast Car Compatible Display Case ,Toy Car Storage Garage Organizer,Wall Display Shelf Original Fantastic Wheels Car, Original Fantastic Wheels Display, Toy Car Storage, Tire Shelf, Car Organizer, Car Display Wall Art Barbie and her friends know that camping can be a dream when you have a vehicle that's outfitted with all the comforts of home. Ahead of Hot Wheels: Ultimate Challenge's season finale, Collider had the opportunity to chat with Mattel's Vice President of Design for Hot Wheels, Ted Wu, and their Head of Live-Action, Phil Breman, about a wide range of topics. We discussed the Easter eggs and details that went into the Ultimate Challenge set, the most impressive vehicles that were created this season, whether Barbie's success has changed the game for where live-action Mattel is headed on television, Wu's involvement in the design of Barbie's Corvette, whether we'll see more synergy between brands, and how Ultimate Challenge came to be.
By providing my child’s information, I certify that I am the parent or legal guardian of the child or that I have legal authority to submit the child’s information.I would assume it also means you can dream bigger because it shows people want to see their toys come to life. Perfect for gifts , Barbie Inspired 20oz Sublimation tumbler and Barbie Extra Hot Wheels toy car set
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