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The perm is great for those with flat straight hair texture who want more volume and movement. It will totally change their look and is a fun switch from the hair they’ve had their whole lives. A perfect candidate is someone with virgin hair who has never really been into hair color but spends a lot of time either using a curling iron or sleeping in plaits to create waves and texture. Per4m delivers delicious straight up smooth flavours, not too sweet - perfectly balanced shaking up a storm in flavours from Cinnamon Donut through to White Chocolate and Lemon Cheesecake...they've thought of them ALL! With Limited Editions coming and going each and every Per4m flavour has well and truly delivered the goods! Perm has the largest industrial output among cities in the Urals, ahead of Yekaterinburg, Chelyabinsk, and Ufa, although Perm has a smaller population than these. Thirty-five percent of Perm Oblast's industry is located in Perm. [22] The largest industries in the city are electric power engineering, oil and gas refining, machine building, chemicals and petrochemicals, forestry processing, printing and food industry. [23] A number of brands of home permanent kits were available since the invention of the 'cold wave' in the 1940s, but their numbers have decreased as permanent waves are not as popular as they were in the 1980s. The first popular home permanent was the TONI brand produced by the Toni Home Permanent Company (founded by brothers Neison and Irving Harris) at its facility in Forest Lake, Minnesota. The Toni company used a set of twins to advertise their products; one with a salon perm and one with the home perm. They introduced a number of types and brands over the next four decades (Silkwave, UnCurly, Tonette, Silver Curl, Prom, Scatter Perm, Lightwaves, Epic Waves) and a formula to remove curl: Curl-Free™. The other popular brand was LILT by soap king Procter & Gamble which included a Foam Perm in a can called "Push Button" Lilt and a 'Milk Wave' that used fresh milk as part of the lotion as well as a children's perm. Other types of perms included "No-Lotion" perms that used specially treated "end papers" to produce the wave (PACE, [14] SELF) and 'self neutralizing' perms that needed no neutralizer but had to 'set' by drying the hair on the perm rods after rinsing out the wave solution. 'No-Mix' Liquid Neutralizers were introduced as many perms were 'air' neutralized or used a powder that was mixed with water or a powder / liquid combination. Other brands included Richard Hudnut, Ogilvie, Revlon and Nutri-Tonic. At the peak of the 'Second-Wave' of popularity in the 1970s/1980's a number of new brands and types of perms were introduced including "No-Ammonia" perms and "Soft" perms (Rave) which guaranteed "No-Frizz" results even on bleached or tinted hair as well as "Temporary" perms that lasted only a few weeks before washing away leaving hair in virtually the same condition as before you permed. Other types included customized versions that let you adjust the curl level before you made it 'permanent' and 'spot' perms that let you curl just certain parts of your hair ( bangs, crown, ends) and leave the rest of your hair untouched. Another brand that was a household name in Britain in the late 1960s and 1970s was Twink (home perm). Your stylist can clean up your ends, remove unneeded weight from the hair and add the right layers to add life to your new texture.

Find sources: "Perm"hairstyle– news · newspapers · books · scholar · JSTOR ( February 2019) ( Learn how and when to remove this template message)A perm or Permanent wave is a hairstyle produced by setting hair in loose to tight curls or waves and then treating it with a special perm solution so that the style lasts for several months. Modern Perm is still a major railway hub and one of the chief industrial centers of the Urals region. The city's diversified metallurgical and engineering industries produce equipment and machine tools for the petroleum and coal industries, as well as agricultural machinery. A major petroleum refinery uses oil transported by pipeline from the West Siberian oilfields, and the city's large chemical industry makes fertilizers and dyes. The city's institutions of higher education include the Perm A.M. Gorky State University, founded in 1916. Not all perms are curly. The catch that differs a straight perm from other straightening treatments? Well, it's permanent. (Hence its name). This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.

Liu, Christine, Le Gala Hair Group: Introducing the digital perm, Boston's Weekly Dig, Wednesday, January 31, 2007, Issue 9.5.It will slowly loosen out of the hair after a few months of wear allowing for less commitment than a traditional perm. This kind of perm is perfect for almost anyone. It can be performed on almost all hair types including colored and even highlighted hair for as long as the clients hair is in good condition. This is then rinsed off and neutralised. The neutraliser is the harshest phase of the process. Afro/textured hair tends to experience excessive breakage after a perm although this depends a lot on the skill of your stylist and your commitment to properly moisturise your hair daily.' Can you perm dyed hair? Thus the profession started using what was called a "reagent", perhaps concocted by the hairdresser himself or sold commercially by the manufacturers of the machine. Two common ingredients were borax and ammonia, which are mildly alkaline (having a high pH) but are relatively harmless.