KAT VON D Go Big or Go Home Mascara - Full Size 0.33 oz

Product Information

It personally takes more swipes than I'd like (I think that's because the formula is drier), but the trade-off is it doesn't smudge under your eyes. I feel like I've stepped away from it a lot, partially on purpose, and the other part of it is, obviously, I just — after having the baby, and then I wrote an album years ago, and I was supposed to release it last summer, and then I got pregnant. From the full-coverage Good Apple Foundation Balm to the best-selling Tattoo Liner eyeliner, KVD excels in inspiring professional makeup artists, non-conformists and fearless rebels alike. Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers.

We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear. As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.Discover your new go-to shades, explore online exclusive shades, and experience the new and evolved hyper-lightweight formula firsthand. The former Kat Von D Beauty product lineup will remain entirely the same, the brand states, and will continue to develop new vegan and cruelty-free products under the new ownership. According to a press representative for the brand, Von D's departure won't have much effect on the rest of the brand's current staff or its creative processes. Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Not only does the mascara not clump going on, but it also doesn't flake or — and I can't stress the importance of this part enough — budge, for a full day. Kat Von D's former makeup line is rebranding for the second time in two years — and the celebrity tattoo artist doesn't seem to be a fan of the change.With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. Mine weren't quite as fluttery as the example on the box, but three coats made my short lashes stand out. Inspired by tattoo artistry, KVD Beauty boasts an unbeatable selection of vegan, high-performance makeup. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy. The reason for Von D's departure, according to the release, is that she's devoting more time to other creative endeavors such as her music and recently minted vegan shoe brand, Von D Shoes.

The formula uses a plant-based blend of waxes from olive and sunflower oils in place of beeswax, and promises extreme volume and fluffy ultra-black lashes. Frankly, me without mascara is like a turtle without its shell: alarming to behold and extremely vulnerable to the elements.This mascara definitely took a couple swipes for me to start noticing a difference, and unlike most mascaras I use, it added more volume than length. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, and we’re committed to becoming more and more sustainable.

The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. KVD Vegan Beauty is being led by the same people that built the global empire with Kat and helped create the products, programs, and events that you know and love. Kendo, the beauty incubator responsible for Marc Jacobs Beauty, Bite Beauty, Ole Henriksen, and more, is now the brand's sole owner. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour.High-performance makeup, bold creativity and limitless self-expression is the name of the game for this artistic brand. Aqua/water/eau, hydrogenated olive oil stearyl esters, stearic acid, acrylates/ethylhexyl acrylate copolymer, helianthus annuus seed cera/helianthus annuus (sunflower) seed wax, oryza sativa cera/oryza sativa (rice) bran wax, polybutene, ricinus communis seed oil/ricinus communis (castor) seed oil, polyglyceryl-3 rice branate, propanediol, glyceryl stearate, c18-36 acid triglyceride, polyvinyl stearyl ether, aminomethyl propanediol, phenoxyethanol, hdi/trimethylol hexyllactone crosspolymer, methyl methacrylate crosspolymer, sodium dehydroacetate, ethylhexylglycerin, laureth-21, iron oxides (ci 77499). Underneath the post, however, an Instagram user asked Von D if she had any comment on her former company changing its name to KVD Beauty, leading the tattoo artist to speak out against the brand. Like with any new mascara, swirl the brush around inside the tube before use to make sure it’s nice + saturated with the mascara formula. If the formula is too heavy, lashes droop during the day, and we wanted yours to be as good when you go home as when you first apply.