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The kaleidoscope of gases spewed by the multi-dimensional, tentacled monster look terrific, and the characters flying around it are bold and well-defined in all their HDR glory. There’s no adjustment for motion processing onboard, but while there’s some judder it isn't hard to cope with. There’s no blurring and smearing of the action to distract either. The A7GQ also features Hisense’s propriety smart TV system, VIDAA U5.0, as well as Freeview Play with all the UK terrestrial catch-up apps and services. The VIDAA system is intuitive to use and runs at a decent speed from button press to app opening and playing, plus there is Netflix, Prime Video and YouTube in 4K HDR. There is a content discovery feature along with direct one-press buttons on the remote and there is also compatibility with Alexa for voice commands. Hisense’s recent strong run of form comes to a shuddering halt with the 55A7GQ. Any good work this TV musters is completely overwhelmed and undermined by a contrast performance so poor that dark or even mid-bright scenes never look remotely convincing. In fact, it’s sometimes hard to even make out what’s going on.
We’re told these features are in “the early stages of development”, but for now it’s probably better to give them a wide berth. The Roku TV smart platform is pretty close to flawless. It covers all the major streaming services as well as thousands of seriously niche ones. You want a channel dedicated to crossbow hunting? It’s there. Fancy gaining more knowledge about the cigar industry? You’ll find that here too, along with plenty of other topics. The TV is pretty lightweight even with the stand attached, alerting you to the fact that all that glitters isn’t necessarily metal – but the plastic at the build quality’s heart isn’t apparent from any sort of regular viewing distance.Watch the action unfold seamlessly with Smooth Motion, reducing blur and screen lag for clearer, more fluid scenes. Boost your chances of winning with input lag less than 20ms.
Smart features are provided by the fifth generation of Hisense’s home-grown VIDAA system. This has evolved into a pretty effective platform these days, combining a crisp, clean layout with good responsiveness and a solid set of video streaming apps that now includes long-term absentee Disney Plus. There’s still no sign of Apple TV+, though. The new OLED and Mini LED sets take top billing for 2021, which has led to the QLED/ULED options shuffling down the line to make space, the A7G looking to offer HDR performance at an affordable price.While the 55A7GQ is cheap for a 55-inch TV, this is definitely one of those times where a low price doesn’t automatically equate to great value. In terms of price, a 50-inch TV is often considered a mid-range option. It provides a good balance between screen size and affordability, making it an attractive choice for many consumers who want a decent-sized display without breaking the bank. This is an important app for anyone who loves any one of the plethoras of YouTube personalities, gamers or influencers. Much like the smartphone app, this smart TV app will allow unlimited and free access to countless hours of independent entertainment. YouTube does offer a subscription service, known as YouTube Premium, but this doesn’t restrict free access to a vast selection of content. Spotify Which leads me to the one egregious aspect of the A7G’s design. The stand is just too big. If you have an area (or whatever furniture you’re using) big enough to accommodate both the A7G and a soundbar – and you will want to partner this TV with a soundbar – then it’s fine. If you don’t, the stand causes some unnecessary faffing about to make space.
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